For Men Who Lead Teams, Run Businesses, or Carry Heavy Responsibilities
Apply for The Spear Now
The Men's Rite of Passage that Delivers the Clarity, Grit and Brotherhood No Book, Coaching or Therapy Ever Could
It’s Not Rest You’re Craving
It’s Initiation
Forget the slow drip of self-help
Three days. Full contact. No distractions
No guru. No fluff. Just truth, fire, and men who won’t let you hide
Most men spend more on escaping their lives than on transforming them
Details
Date
14th - 17th August, 2025
Location
Cougal, NSW. Australia
Duration
3.5 Days
All Inclusive
Investment
$3,800 (upfront) or Payment Plan: $998/month x 4
BONUS 1
Get a 1-on-1
Primal Alignment
Plan valued at $375
BONUS 2
INSTANT access to 'The Forge' our men's coaching and accountability platform (valued at $630) for immediate impact.
Online and In- Person Events Facilitated
Participants In-Person
Men's Lives Changed
TOP 4
Nominated Top 4 Men's Work Organisations In Australia
WHAT'S INVOLVED
DAY 1 - The Departure
This phase is a departure from the old world, your old life and your choice to choose a different path
Crossing the threshold
This ritual marks the end of the old world and the old ways you're leaving behind
Brotherhood Formation
You'll start to create bonds with the other men that will become your brothers in arms for what's ahead
Night Of Reckoning
We expose and confront the patterns and beliefs that are keeping you where you are
Day 2 - The Ordeal
To discover what's truly possible you need to confront what you think isn't
The ordeal is designed to test your perceived physical and mental limits and exceed them
Physical Crucible
Taking you to beyond your comfort zone and create evidence of what you're truly capable of
Deconditioning Ritual
Using ancient practices and modern psychology you reprogram old beliefs
Peak Challenge
The final stage in the ordeal is to overcome your fear of death
DAY 3 - The Return
After overcoming everything you thought was holding you back, we prepare you to reintegrate back into what we call, the 'Unreal' World
The truth is, this is where the real work starts
Long after the buzz has faded and the excitement wears off, this is where permanent change is made
Primal Masculinity Framework
Bring together all of the learnings into one simple framework that you'll use to calibrate in real-time, how you're showing up and how to adjust
Dark Masculine Initiation
After discovering the full extent of your power as a man, you'll be initiated into our tribe and a new way of being, unwavering and unfuckwithable
Pathway Integration
You'll be presented with 2 choices, return back to your old life and old ways, or continue the journey with your new tribe
WHO THIS IS FOR?
You are a MAN who believes men are BORN to be leaders in their home, family, businesses, communities and lives
You're a MAN ready for real change that WILL alter your life direction, relationships and wealth
You KNOW being part of a tribe of high performing men is NEEDED to get to the next level
You're not afraid to own your shit and know that growth comes from being CHALLENGED
HOW THIS IS DIFFERENT
What makes us different is we won't just help you achieve a major transformation and leave you to it.
Instead, through our exclusive community, we'll connect you with a group of other initiated men to help you build on your new-found momentum ...
... long after the buzz of going through a major breakthrough has worn off.
Having financial success as a man in the modern world is no longer enough.
Watch the video below to learn why the "pack" element matters as much as "power" and "purpose" in every man's life.
JOIN A TRIBE OF HIGH
PERFOMING AUSTRALIAN MEN
OVER 500 MEMBERS ACROSS AUSTRALIA
WATCH THE VIDEO BELOW TO SEE MEN WHO
ACHIEVED MASSIVE RESULTS IN UNDER 12 MONTHS
ABOUT ME
My name is Jason Bluett. I’m the founder of the Primal Man project.
On the surface, I had it all. Wife, a young boy, career success.
When it all fell apart and I found myself bouncing between unhealthy relationships, I realised the common denominator was me.
A men's rite of passage opened my eyes to what every man needs: a tribe of good men to hold up a mirror and challenge them to take full responsibility for themselves and where their life is going.
This is a missing piece for modern men.
Now, through the Primal Man Project, I guide men to reignite their personal power and build lives they love. Rather than the life they arrived at by default.
RESULTS THAT MEN GET
REASONS
YOU SHOULD NOT JOIN US
IF you are NOT willing to invest in your personal growth, have dreadlocks, smoke cones and live in a van, we're not for you
IF you are NOT ready to take action and make an impact in the world, we're not for you
IF you are at ROCK BOTTOM or suffering from severe mental health conditions, do get some help, but not from us
IF you think banging crystals together and checking astrology charts are going to help you, we're not for you
ARE YOU READY FOR REAL CHANGE?
STILL NOT SURE IF THIS IS FOR YOU?
Book a call with our Founder Jason to find out what the Spear is the place for you!
Frequently Asked Questions
Where is the event located?
1.5hrs west of Ballina, New South Wales
What are the arrival times and logistics?
Arrive at 3pm, Thursday. Depart 3pm, Sunday. Further details will be provided after booking.
What level of physical fitness is required?
This experience is suitable for able bodied men of sound health. Any injuries or physical limitations can be taken into account to ensure your safety while maintaining intensity.
Is there event suitable for under 18s?
No, we only accept men 18+
Do you accept trans men?
No.
Do I need to prepare anything?
After signing up, you'll receive a pack list and logistics details. Two weeks before, you'll get access to a Facebook Messenger group for transport coordination.
If I’m travelling by plane, is transport provided?
The transport will be via carpooling with other participants from Ballina Airport, leaving 12.30pm Thursday
I’m a gay man, am I able to attend?
Yes. If you’re a biological male and want to become a more powerful, masculine man, you’re welcome. We do use heteronormative (man/woman) language in facilitation, so if that offends you, we're not for you.
How is this different from other men's retreats?
Most retreats end when you leave. This is an initiation into a brotherhood of 100+ high-performing men. Weekly calls, monthly accountability and local connections keep you advancing long after the weekend ends.
What exactly happens during the three days?
We’re not going to tell you that, it would take away from the experience.